Why is Norwex using something from an endangered rare apple for the Norwex Naturally Timeless Line? The raw material production process is very sustainable and preserves resources because in order to create more plants they only need a small sample of a plant, such as a small section, to extract plant stem cells as seen in the petri dish photo. The entire production is then based on these stem cel...ls which are grown into plants. The ingredients are sustainable and comply with customers’ concerns about the environment and are a great option for companies that value natural raw materials. The ingredient was first extracted from only 2 to 3 Uttwiler Spätlauber apples, so Norwex is are not deforesting or removing engendered species, or depleting natural resources to continue to make the Naturally Timeless line. All the plant stem cells for PhytoCellTec™ Malus Domestica continue to be cultivated from these original cells.
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